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Seeking Senior Designer opportunities

Dee Amana
Senior Product Designer connecting intentional design to business impact

Currently at Sky designing at scale

Dee Amana
Senior Product Designer connecting intentional design to business impact

Currently at Sky designing at scale

Dee Amana
Senior Product Designer connecting intentional design to business impact

Currently at Sky designing at scale

Launched Projects

Launched Projects

Driving Activation with a Simplified Account Creation Flow

Sky

14% increase in activation

Increased Partner adoption

See the work

Driving Activation with a Simplified Account Creation Flow

Sky

14% increase in activation

Increased Partner adoption

See the work

Driving Activation with a Simplified Account Creation Flow

Sky

14% increase in activation

Increased Partner adoption

See the work

Driving Activation with a Simplified Account Creation Flow

Sky

14% increase in activation

Increased Partner adoption

See the work

Optimising Subscription Journeys for Multi-tier Pricing

Sky

Doubled conversion rate

16% fewer Cancellations

See the work

Optimising Subscription Journeys for Multi-tier Pricing

Sky

Doubled conversion rate

16% fewer Cancellations

See the work

Optimising Subscription Journeys for Multi-tier Pricing

Sky

Doubled conversion rate

16% fewer Cancellations

See the work

Optimising Subscription Journeys for Multi-tier Pricing

Sky

Doubled conversion rate

16% fewer Cancellations

See the work

Redesigning Scheduler to Improve Adoption & Retention

Avast

21% uplift in Engagement

5.4% boost in Adoption

Reduced Churn

See the work

Redesigning Scheduler to Improve Adoption & Retention

Avast

21% uplift in Engagement

5.4% boost in Adoption

Reduced Churn

See the work

Redesigning Scheduler to Improve Adoption & Retention

Avast

21% uplift in Engagement

5.4% boost in Adoption

Reduced Churn

See the work

Redesigning Scheduler to Improve Adoption & Retention

Avast

21% uplift in Engagement

5.4% boost in Adoption

Reduced Churn

See the work

Designing Contextual In-App Sales to Drive Activation

Avast

Activations up 15%

39% growth in MAU

Life time value rose 22×

See the work

Designing Contextual In-App Sales to Drive Activation

Avast

Activations up 15%

39% growth in MAU

Life time value rose 22×

See the work

Designing Contextual In-App Sales to Drive Activation

Avast

Activations up 15%

39% growth in MAU

Life time value rose 22×

See the work

Designing Contextual In-App Sales to Drive Activation

Avast

Activations up 15%

39% growth in MAU

Life time value rose 22×

See the work

Behind the Screens

"My approach to solving design problems is unique because my background and experiences are unique"

🎨My Design Origin Story

Believe it or not, Design is my third career.

I began in Finance, where I honed analytical and critical thinking skills, then transitioned into Psychology, earning a degree while working full-time and volunteering in mental health. The pandemic became a turning point; a Hackathon experience revealed the impact of user-centric design, leading me to pursue a UX Bootcamp in early 2020.

🛠️Life After Bootcamp

Bootcamp gave me strong foundations, but real growth came through three consecutive freelance and internship opportunities in 2020. I designed games, landing pages, and validated MVPs. It was fast-paced, hands-on work that sharpened my craft and reinforced my passion for Product Design.

🚀Transition and Beyond

In 2021, I fully transitioned into design at Avast and later joined Sky, where I’ve led projects spanning web and TV. I’ve championed accessibility, introduced frameworks like Google HEART, and shaped journeys that balance business impact with user needs. It’s been a rewarding path of continuous growth and I’m excited for what comes next.

Made with ♥️ and designed to evolve

Made with ♥️ and designed to evolve

Made with ♥️ and designed to evolve

Made with ♥️ and designed to evolve